BSM Apparel is here — and it's for ALL of us.

The beauty industry works hard. Now it gets to wear it too.

Introducing BSM Apparel — designed for estheticians, MUAs, lash techs, nail technicians, brow artists, hair stylists, and everyone who shows up every day and transforms people for a living. Whether you're behind the chair, at the table, or in the treatment room — there's something here for you.

Scroll down to shop apparel. Click the Éminence button to shop our curated collection of organic skincare.

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Boss Skin. Boss Life. Unisex Garment-dyed Long Sleeve T-Shirt
$48.00
Unisex Heavy Blend™ Hooded Sweatshirt
$48.00
Unisex Softstyle T-Shirt
from $25.92
I Draw The Line, Literally Unisex Garment-Dyed T-shirt
$32.00
My Brushes Cost More Than... Racerback Tank
$32.00
Unisex Garment-Dyed Sweatshirt
from $61.73
Women's Ideal Racerback Tank
from $30.53
Women's Ideal Racerback Tank
from $30.53
Hydrated. Educated. Slightly Bougie. (color: White text)
$45.00
Hydrated. Educated. Slightly Bougie. (color: Black text)
$45.00
Extractions Are My Cardio Women's Baby Tee
$38.00
Accessory Pouch w T-bottom
from $22.00
Hydrated. Educated. Slightly Bougie. Trucker hat
$25.64
Trucker Caps
$25.00
DND I'm Extracting Unisex Softstyle T-Shirt
$29.00
DND I'm Extracting Trucker Cap
$25.00
Choose Extractions Unisex Softstyle T-Shirt
$31.00
Copy of Choose Extractions Trucker Cap
$28.00
Extractions Are My Cardio Women's Ideal Racerback Tank
from $30.53
Extractions Are My Cardio Sweatshirt
$46.00
I Touch Strangers' faes... Copper Vacuum Insulated Bottle, 22oz
$36.00
Boss Recognizes Boss... Women's Ideal Racerback Tank
$32.00
Boss Recognizes Boss... Unisex Heavy Blend™ Hooded Sweatshirt
$55.00
Boss Skin. Boss Life. Classic Cuffed Beanie (Embroidery)
$32.00
Boss Skin. Boss Life. Flat Bill Cap (Embroidery)
$32.70
Copy of Unisex Heavy Blend™ Hooded Sweatshirt
from $48.00
Boss Skin. Boss Life. Unisex Heavy Cotton Tee
from $32.70
Bleach It Till You Make ItThree-Panel Fleece Hoodie
$52.00
Copy of Licensed To Peel, Accessory Pouch
from $22.00
Bleach It Till You Make It Women's Ideal Racerback Tank
$32.00
Cut, Color, Collect Unisex Heavy Blend™ Crewneck Sweatshirt
$48.00
Cut, Color, Collect Women's Ideal Racerback Tank
$32.00
Cut, Color, Collect Unisex Heavy Blend™ Crewneck Sweatshirt
$48.00
Cut, Color, Collect Accessory Pouch
from $24.00
I've Heard More Secrets Than Your Therapist Three-Panel Fleece Hoodie
$48.00
I've heard More Secrets... Unisex Heavy Cotton Tee
$29.00
Arch Enemy of Bad Brows Ideal Racerback Tank
$32.00
Arch Enemy of Bad Brows Unisex Heavy Cotton Tee
$32.00
Arch Enemy of Bad Brows Accessory Pouch
from $24.00
Browns On Fleek... Crewneck Sweatshirt
from $48.88
Brows on Fleek... Unisex Heavy Cotton Tee
$32.00
Brows On Fleek... Racerback Tank
$32.00
Brows On Fleek... Accessory Pouch
from $24.00
I'm The Reason... Three-Panel Fleece Hoodie
$48.00
I'm The Reason... Accessory Pouch
from $24.00
I'm The Reason... Racerback Tank
from $32.00
I'm The Reason... Unisex Heavy Cotton Tee
$32.00
I Draw The Line, Literally Crewneck Sweatshirt
$48.00
I Draw The Line, Literally. Unisex Heavy Blend™ Hooded Sweatshirt
$48.00
I Draw The Line, Literally. Cotton Canvas Tote Bag
$31.36
I Draw The Line, Kiss-Cut Stickers
from $3.99
Contour Is A Lifestyle, Crewneck Sweatshirt
$48.00
Contour Is A Lifestyle Kiss-Cut Stickers
from $3.99
My Brushes Cost More Than Your Opinion Crewneck Sweatshirt
from $48.00
My Brushes Cost More Than... Accessory Pouch
from $24.00
My brushes cost more than your opinions. Unisex Garment-Dyed T-shirt
$32.00
My Brushes Cost More Than... Accessory Pouch
from $24.00
Brushes Heart Crewneck Sweatshirt
$48.00
Brushes Heart, Accessory Pouch
from $24.00
Blended Not Stirred. Crewneck Sweatshirt
$48.00
Blended Not Stirred. Racerback Tank
$32.00
Brushes Heart Crewneck Sweatshirt
$48.00
Brushes Heart, Accessory Pouch
from $24.00
Blended Not Stirred. Crewneck Sweatshirt
$48.00
Blended Not Stirred. Racerback Tank
$32.00
My Brushes Cost More Than... Accessory Pouch
from $24.00
Brushes Heart Crewneck Sweatshirt
$48.00
Brushes Heart, Accessory Pouch
from $24.00
Blended Not Stirred. Unisex Garment-Dyed T-shirt
from $32.00
Full Coverage. Zero Apologies. Crewneck Sweatshirt
$48.00
Full Coverage, Zero Apologies. Unisex Garment-Dyed T-shirt
$32.00
Long Lashes, Short Patience Ideal Racerback Tank
$32.00
Long Lashes, Short Patience... Accessory Pouch
from $24.00
Long Lashes, Short Patience; Trucker Caps
$25.00
Long Lashes, Short Patience; Unisex Heavy Blend™ Hooded Sweatshirt
$48.00
Fanned out & Clocked In Ideal Racerback Tank
$32.00
Fanned Out & Clocked In Unisex Heavy Blend™ Hooded Sweatshirt
$48.00
Fanned Out & Clocked in; Trucker Caps
$25.00
Fanned Out & Clocked In. Accessory Pouch
from $24.00
I Lash Out For a Living; Trucker Caps
$25.00
I Lash Out For a Living. Unisex Heavy Cotton Tee
$32.00
I Lash Out For a Living Crewneck Sweatshirt
$48.00
Cuticles Are My Cario; Trucker Caps
$25.00
Cuticles Are My Cardio Crewneck Sweatshirt
from $48.00
Cuticles Are My Cardio Unisex Heavy Blend™ Hooded Sweatshirt
$48.00
Your Pores Have A Therapist Now; Trucker Caps
$25.00
Your Pores Have A Therapist Now Crewneck Sweatshirt
$48.00
Your Pores Have A Therapist Now Ideal Racerback Tank
$32.00
Your Pores Have A Therapist Now Accessory Pouch
from $24.00
SPF or Therapy. Probably Both Crewneck Sweatshirt
$48.00
SPF or Therapy, Preferably Both... Accessory Pouch
from $24.00

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